Music Business Principles

Course Description

Recent advancements in digital music production technology has empowered many to produce and release music independently and on a global scale, but without inside knowledge on how to best capitalize on your music, making a good living becomes a difficult task. The music business principles short course is designed to provide working musicians, artist managers, publishers, agents and producers with the right foundation to begin a successful career in today’s multi-faceted and entrepreneurially based music industry. This practical 8 week course provides a broad overview of the South African music industry specifically and focuses on the practical and theoretical process of monetizing music. You will learn the ins and out of contracting, publishing, online distribution and marketing, artist management and business development. Enrol today to secure your position in the future of music.

Content overview
Music industry role players and eco-system.
Copyright and IP laws
Music rights organizations
Royalty systems.
Music publishing
Music distribution
Revenue streams.
Online and physical marketing.
Industry networking.

Logistical Details
The course will consist of two 2-hour lectures twice a week held from 6 – 8 pm and run for 8 weeks.

Registration closes: 5 March 2020

Course starts: 9 March 2020

Course Duration: 8 weeks

Full time/Part time: Part time

Price: R7 500.00

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